HEART RESPONSE MINISTRY, LLC

PRIVACY POLICY

Last updated November 8, 2025

Introduction

Heart Response Ministry, LLC, (“HRM”, “We”, “Us”, and “Our”) is committed to protecting the personal information of all individuals who use our services. This Privacy Policy (“Policy”) explains how we collect, use, share, and manage your personal information when you visit our websites (“Sites”), Heart Response Ministry (heartrt.org) and Heartland Outlet (heartlandoutlet.com), contact us via email, phone, or text, make donations, purchase products, or participate in our programs and ministry (hereinafter collectively referred to as the “Services”).

Please read this Privacy Policy carefully to understand our privacy practices. We may modify this Policy at any time at our discretion. Material changes will be conspicuously posted on the Sites or otherwise communicated to you. All changes will be effective immediately upon posting to the Sites.

What Is Personal Information?

For purposes of this Privacy Statement, “Personal Information” or “Personal Data” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.

Categories of Personal Information We Collect

We collect the following categories of Personal Information from or about you. The information we collect varies depending on the Services you are using.

• Identifiers. Full name, mailing address, Internet Protocol Address (“IP Address”), email address, account user ID and password, and telephone number.

• Financial Information. Bank account numbers, credit card numbers, debit card numbers, or any other financial information collected when you provide a donation to or purchase merchandise from us in person. Otherwise, financial information provided to us online when completing transactions is processed by third-party service providers as discussed in this Policy.

• Donations and Other Transactional Information. We may collect and process transaction information when you make a donation, purchase merchandise, register for an event, or request services. This includes records of items or services you have purchased, received, or considered, along with related documentation such as receipts or acknowledgments. We use this information to fulfill your requests, maintain accurate records, and express gratitude for your support.

• Internet Activity. Browsing history, search history, information regarding your interactions with the Sites, applications, or advertisements, electronic device identifier, hardware information, operating system version, browser type and version, browser language, media access control (“MAC”), screen resolution, cookie information, system type, access times, referring Site URLs.

• Imprecise Geolocation Data. We may collect general location information—such as city, state, zip code, and country—based on your device’s IP address when you interact with our Sites. This data helps us understand where our community is engaging from, tailor communications to regional needs, and improve access to location-specific ministries, events, or resources. This type of geolocation data is imprecise and does not identify your exact physical location. It is used solely to enhance your experience and support our mission to serve individuals and families across diverse communities. We do not use this data for tracking or surveillance, and we handle it with care and respect.

• Sensitive Personal Information. In some instances, we may collect sensitive personal information to support specific ministries or programs. This may include:
  - Health-related information
  - Background check results for volunteers and staff
  - Financial information for donation
  - Demographic or spiritual data shared with the ministry
  - Government-issued identification for travel, employment, or legal compliance

All sensitive information is collected with your consent, either explicitly through forms and registrations or implicitly through your voluntary participation in specific programs. We treat this information with the utmost care, storing it securely and limiting access to only those who need it to fulfill their ministry or administrative responsibilities. We never collect or use sensitive data without a clear purpose, and we strive to honor your trust in every interaction.

• Sensory Information. During our events, programs, and ministry activities, we may take photographs and video recordings of attendees, volunteers, and staff. These recordings might be used to celebrate community, share updates, promote upcoming events, or extend our ministry through online platforms like social media or our Sites. We respect the dignity and privacy of all people. Whenever possible, we ask for permission, especially when images or recordings prominently feature individuals or are used for promotional purposes. We are especially careful when capturing or sharing media involving children, youth, or vulnerable individuals, and we honor requests to opt out or remain unrecorded. If you have concerns about how your image may be used, we encourage you to contact us so we can accommodate your preferences with grace and respect.

• Employment Information. We collect Personal Information such as your name, address, email, and phone number when you apply for employment with us. Additionally, we may collect information related to your demographics, education, and employment history when you submit it as part of an employment application. Not all requested information is required, however, and we specifically indicate what information is required to submit your employment application.

• Education Information. We may collect information related to your education in various contexts, including academic history, degrees earned, certifications, and training programs. Educational information may be submitted when you apply for a staff position or a volunteer role. We use this information to help match individuals with appropriate roles, support learning and growth, and ensure that our ministries are led with wisdom and preparedness. All educational information is collected with your consent and handled with care, in alignment with our mission to nurture faith, equip leaders, and serve our community with excellence.
  
   

Sources of the Information We Collect
 

• Information you provide to us.

• Technical Information we collect when you visit our Sites.

• Information we collect from Third Parties, such as social media sites and online marketplaces.
   

Purpose for Which We Collect Personal Information
 

• Providing and Maintaining HRM Services, including our retail store Heartland Outlet

• To manage donations and pledges

• Outreach and Community Engagement

• Communicating with You

• Employment

• Personalization

• Improve the Effectiveness of our Ministry

• HRM Operations

• Volunteer Involvement

• For law enforcement and other legal purposes
   

Disclosing or Sharing Personal Information
 

• HRM’s Network

• Service Providers

• Security

• Government and Law Enforcement

• Professional Advisors
   

Data Retention

We retain your Personal Information for as long as necessary to support the Services you have requested, comply with applicable laws and regulations, and uphold our commitments. If we receive a verified request under an applicable privacy law to delete your Personal Information earlier, we will honor that request in accordance with legal requirements. Where permitted by law, HRM may retain certain data longer if doing so serves a legitimate ministry or operational purpose and does not override your individual rights and freedoms.

De-identified / Aggregated Data

We may aggregate or de-identify Personal Information collected through our Sites or during our ministry operations. Once information or data has been de-identified or aggregated, it is no longer considered Personal Information. HRM may use or share such de-identified or aggregated data for any legal purpose at its sole discretion.

Giving

If you choose to make a contribution through the donation portal at Heart Response Ministry, you will be prompted and required to provide the necessary credit card, bank account, and other financial information to process the transaction. Please see Bloomerang Privacy Statement for more information regarding how they process your personal information when you make a donation.

Site Analytics, Cookies, and Other Tracking Technology

We use analytics services and targeted advertising cookies in addition to location features that are connected to your use of the Services. We use cookies, web beacons, pixel tags, and other technologies (collectively, "Cookies") on our Services to automatically collect information that helps us improve the Services and advertise to you.

Website Analytics

We use third-party software tools on our Sites to learn more about how visitors navigate the Website and view content.

Google Analytics and Marketing

To prevent Google from using data collected by Google Analytics, you can download the Google Analytics Opt-out Browser Add-on. See Google's Privacy Policy and How Google uses data.

Targeted Advertising

We use service providers and other third parties to serve you customized email, SMS, and internet-based advertisements.

HubSpot
We use HubSpot for insights and ad optimization. See the HubSpot Privacy Policy.

Facebook

We use Facebook Connect and Custom Audiences. See Meta’s privacy policy and manage ad preferences at facebook.com/ads/preferences.

Leaving Our Website and/or Linking to Third Parties

When you leave our Sites and visit another linked website, we are not responsible for the content or availability of that website. The privacy and security policies of the linked website may differ from those we practice. Inclusion of a link does not imply endorsement.

Your Privacy Choices
 

• Update your Personal Information. Email privacy@heartrt.org.

• Delete Your Account. Request deletion via privacy@heartrt.org.

• Update Your Browser Settings. Manage cookies in your browser; disabling may affect features. Learn more at reputable cookie resources.

• Digital Advertising Preferences. Use industry tools (NAI/DAA) to adjust interest‑based ads; you may still see general ads.

• Opt Out of Marketing Messages. Use the unsubscribe link in our emails or contact us.

• Text Messaging. Reply STOP to opt out or HELP for assistance. Message/data rates may apply. Carriers are not liable for delays. We won’t intentionally share your number without consent and protect your data with access controls and secure storage.

• Phone. Ask us to remove your number from marketing lists.
   

Social Media

Our Services may use social media plug-ins. If you are logged in to those platforms, they may receive information about your visit. Interactions are governed by those platforms’ policies.

User Generated Content

Content you post may be visible to others and can be collected or used by third parties. We cannot control third‑party actions related to your contributions.

Communications

HRM does not send communications without your consent. You may opt out of any or all communications upon request.

Compliance with COPPA

Our Services are not meant for children under thirteen years old. We do not knowingly gather personal information from children under 13 and will delete it if discovered.

Data Security Policy & User Responsibilities

We use reasonable physical, administrative, and technical measures to protect Personal Information. No method of transmission or storage is completely secure; please use strong passwords and avoid sharing sensitive data through unsecured channels.

California “Shine the Light”

California residents may request a list of third parties to whom we disclosed Personal Information for direct marketing in the past year by emailing privacy@heartrt.org.

International Users
If you access our Services from outside the United States, your Personal Information may be transferred to and processed in the U.S.

Changes to This Privacy Policy

We may update this Policy at any time. We will indicate updates on our homepage and specify the update date. Continued use of the Services after changes constitutes acceptance.

Contact Us

Heart Response Ministry, LLC
1694 Vierling Drive, E.
Shakopee, MN 55379
Email: privacy@heartrt.org
Phone: (952) 686-6833